Jenna, the brand's driving force, has cherished NASCAR racing since childhood, especially the night races. Her fandom led her to collect driver merchandise. But recently she has craved something more stylish and versatile. None of the existing apparel suited her race day look.

Driven by a desire for fashion-forward trackside attire that seamlessly blends with everyday style, she set out to redefine racing apparel. The premier collections introduce a fresh take on apparel. Join nascore in celebrating the thrill of the track with our curated collections, reflecting racing enthusiasm and modern sensibilities. Explore pieces that make a bold statement while staying true to your personal style. See you at the track!